The NFL’s kickoff weekend ended up having the second-highest TV rankings for Week 1 over the previous 5 seasons.
The 16 video games averaged 17.4 million viewers on tv and digital properties. That could be a 7% improve over final season (16.3 million common) and almost equal to 2019, which averaged 17.6 million and stays the very best since 2017.
The numbers have been prone to improve after final season was performed throughout the pandemic, with empty stadiums presenting an odd viewing dynamic, and lots of peoples viewing habits altering. The primary half of the season additionally occurred within the midst of a presidential marketing campaign, when some folks have been watching cable information channels.
NFL video games ranked as the highest six broadcasts for the previous week. Practically 23.2 billion minutes have been seen, making it the most important Week 1 minutes whole since 2016.
Probably the most-watched recreation of the week was final Thursday nights 31-29 victory by the Tampa Bay Buccaneers over the Dallas Cowboys. It averaged 26.4 million on NBC and digital, making it the most-watched first recreation of the season since 2015.
NBC averaged 22.8 million for the Thursday and Sunday video games, which is an 11% improve over final yr.
ESPN and Nielsen reported that the Monday evening additional time thriller between the Las Vegas Raiders and Baltimore Ravens averaged 15.3 million on ESPN, ESPN2 and ABC. It’s the most watched Monday Evening Soccer Week 1 recreation since 2013, when Philadelphia at Washington averaged 16.5 million. That included 800,000 for the Mannings Megacast on ESPN2.
The leagues new tv deal doesnt formally kick in till 2023, however some parts have began with the season increasing to 17 video games over 18 weeks. This was the primary yr each CBS and Fox had doubleheaders on Week 1.
CBS reported the very best viewership of a Sunday recreation, with a 19.54 million common for the 4:25 p.m. ET recreation between the Cleveland Browns and Kansas Metropolis Chiefs. Additionally it is the community’s second-most watched opening week window because it resumed carrying video games in 1998.
The CBS doubleheader averaged 16.59 million viewers, up 21% over final yr. It was the primary time CBS has had a Week 1 doubleheader since 2015. For a few years it couldnt air a doubleheader on the opening week as a result of it was carrying the U.S. Open tennis event.
Fox, which featured Inexperienced Bay and New Orleans, averaged 16.24 million for the 4:25 p.m. window and 13.57 million for the doubleheader.
The NFL stated the 2 late home windows on Sunday drew 6.3 billion whole minutes, the very best on report for Week 1 since monitoring began in 1988.
Extra AP NFL protection: https://apnews.com/hub/NFL and https://twitter.com/AP_NFL
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